Yesterday, I was scrolling the ‘gram and saw this reel from The Care Gap.
The sick days, school vacations, mental calories spent trying to meal plan, grocery shopping for picky eaters, plan vacations, ensuring everyone is clothed, and every piece of clothing still fits, etc. have fallen on me since day one.
And as this reel showed, it came with some setbacks at first. I had to figure out how to juggle client meetings, podcast interviews, and all the typical things that go into full-time employment as a working parent or freelancing.
In 2018, I’d drive my kids home from preschool midday and pray they’d fall asleep for a nap so I could have my meeting uninterrupted. #momoftheyear
In 2019, I remember one of those meetings that didn’t go quite as planned, and my baby woke up. I wasn’t on camera (thankfully), so I sent a quick message to a girl on our team and let her know I would fix a bottle and come back. I did, but unknowingly, I was unmuted the whole time. The entire team heard me return to my keyboard with a crying child reaching for his bottle.
I remember the team stopping empathetically and saying, “Can someone give that baby a bottle so we can get on with this meeting?” I was the only one who worked remotely at the time, so everyone knew it was me. THE HUMILIATION! While they meant it as a joke, I took it as a wake-up call that my day needed a massive update if I was going to survive motherhood and make money.
Over the years, I adjusted my contract with that position and decoded a new way to approach making money while mothering my children in a way that didn’t require:
Prayers for sleep
Putting in time requests for our family vacations
Playing rock-paper-scissors with my husband anytime a kiddo was sick and had to stay home (just kidding, I have always been the default parent who stays home, and I like it that way)
Peppering in work with watching my kids play, stressing the whole time about riding two horses with my toosh in two saddles at the same time
Putting myself last
Getting there required more than a little tidying up of my Google Drive folders. It required a full business model shift that let me lean into what I love doing (so I can do it faster) and leverage automation, scheduling, and content to connect on my schedule.
It’s all about DECODING your day
And that decoding starts with a solid organizational tool that’ll help you map out what’s firing off at what times so you can sit solidly in the seat of your truck while towing your RV, knowing your audience is taken care of while you’re taking care of your family and mental health.
It’s time to take your day back. It’s time to get organized so your content marketing feels liberating instead of daunting. It’s time to break away from the judgment of the typical 9-5 JOB lingering over your every move. It’s time to stop deciding if you need to disappoint your family or disappoint your colleagues (a decision that should be easy on the surface but often isn’t).
I have several new things coming your way over the next few months, and here’s the first that I just released!
You’ll notice a name theme with everything I have coming out. It all centers around getting you to living a wild and free life, so you can be wildly successful on your terms.
First up, I’ve released the same content planning system I’ve used for years to decode:
What to share with my list
What to post on my blog (which can also be used for podcasting or vlogging)
What to post on social media
What assets I have at my disposal
How to juggle those client relationships so nothing falls through the cracks and I can still work 1:1 asynchronously with a whole lot of trust, surprise, and delight baked into each contract
I’m still recording the videos on how to leverage these templates best, so THIS WEEK ONLY, these templates are on sale for 50% off with the code SYSTEMLAUNCH. Sweet deal, eh?
If you’re reading this thinking that the dream life of making sales while you homeschool your kids, travel during off-peak hours, or even just have space to binge-watch your favorite TV shows on your time, these templates are the first step toward getting there.
~ Kimberly