To the everyday person, content is something to fill in the blanks.
It’s the newsletter you open first thing in the morning or in the waiting area at the doctor’s office.
It’s the podcast you put in your AirPods while cleaning the house or working out.
It’s the YouTube channel you turn to for how-tos, political shows, or something to keep your kids entertained while you catch your breath (moms, you know what I’m talking about).
But to the entrepreneur — especially the solopreneur carrying all of the buckets of water and hoping none of them spill out — it’s the lifeline.
Content is what lets you:
Stand out from the competition by giving your products a human voice
Create the kind of emotional bond that will get people to buy what you’re offering
Make a living doing what you love, and quit that J-O-B of yours
Distinguish your products from the market’s fray
Come to your shop
This is true whether you’re a photographer, designer, product creator, or service-based coach.
Your content is how you create an unmatched buying experience with your business.
Without sharing your voice and getting your customers to interact with you, you’ll blend into the crowd.
You’ll be just another _______________ (fill in the blank with whatever YOU do) in a crowded industry.
You’ll plop up some webpages and then walk away keeping your fingers crossed that the right person will stumble on them and buy.
You’ll rely on your price to stand out instead of your talent, forever stopping you from charging what you’re worth.
The better way? Create consistently compelling content.
The value of creating content is second to none in your business.
It’s right about now in the process that I get messages like this one that recently came as a response to one of my rally cry newsletters for sharing your voice:
Kimberly, I know I NEED to do this, but how?! I’m so busy. I’m already doing so much in my business. I started this thing to have a life outside of work and I don’t want to get sucked back into another hamster wheel. Writing isn’t my thing, and my thoughts are so scattered, I don’t even know where I’d start with podcasting or YouTube. HELLLLLP!
These responses are why I created the Content Creation Lab — the framework and ongoing support you need to shave HOURS off your content creation (no matter the format) and make sales SO much easier.
Better yet, I’m with you every step of the way. Not sure what to share? You have templates. Not sure if your voice sounds good or how to make it sound stronger? I offer you video feedback. Want a second set of eyes on a particularly daring piece? Drop it in our safe community and you can have more confidence hitting send.
And speaking of that community, you won’t just be creating content. You’ll link arms with others who can help your content get more eyes, more attention, and more gusto as it’s launched into the world.
Secure your spot at the beta price before Sunday, and start digging into the framework right away.
Then, next week, WE RIDE (meaning we’ll have a connection call for you to get started with support).
Let’s connect that content lifeline to your business and breathe life into your audience growth efforts in a ridiculously fun and energetic way!
You with me?
I’ll be live next week. Hope to see you there!!