Inspiration to use your voice, share your story, and move with confidence in this world of entrepreneurship. This newsletter is lovingly crafted by Kimberly Crossland, a bestselling author who has championed a freedom-filled lifestyle since before it was trending on Instagram.
Yesterday, I was halfway through a superset of sprints. Anyone else have a love/hate with running?
As I huffed my way back up my 50 ft driveway, I looked up, grimacing as though I was Tia Jones (an Olympic athlete I’m excited about watching in a few short months) crossing my last hurdle. The only difference? There were no hurdles to jump over, and I am not even half as fast or good as she is.
I digress.
When I looked up, giving my best Olympic track and field finish, staring at a pretend time clock, I noticed something. Lights. Green lights, to be more specific. My kids had accidentally turned on the green lights outside our front porch (green because we only use them at Christmas time).
Those are the culprit lights right behind me in this picture, which was taken just a month earlier when the lights were where they should be—off.
It’s summer in Arizona, so I’m extra aware of conserving electricity this time of year with all of the extra hours running the air conditioning. I wondered how long the lights had taken up this invisible energy.
Invisible energy is the energy that’s being consumed but not being seen.
It’s the energy it takes to plan meals for a family each week.
It’s the energy to track all the holidays, special days, and upcoming events (like the Olympics).
It’s the energy it takes to juggle every aspect of your business, especially marketing, which can feel like a never-ending hamster wheel.
If you’re feeling tapped out in your business energetically, it’s likely because you’re pouring so much invisible energy into ALL THE THINGS.
And this is where the entrepreneurial burnout comes from.
By turning on your green lights during daylight hours when they don’t need to be on, you are siphoning energy from other areas of your business.
Often, these green lights are your writing.
Writing is one of the necessary evils of the business world.
Email funnels
Newsletters
Blogs
Social media captions
Sales pages
Reach outs to new clients.
Writing. Writing. Writing.
When you learn how to write faster and more effectively, you can conserve your energy for the things that matter most.
Wrap up client projects faster
Go into creative mode to make new products
Finally, launch your course or membership
Attend more networking events to build connections and fill your extrovert side
Head to the pool without your laptop, favorite beverage in hand, so you can fill your introvert side
Cook more
Sleep in
Next week, I’m going to give you my framework for how to write faster, write better, and write in a way that saves your invisible energy.
Full disclosure: midway through the writing school week, I’m sharing a way to work together inside my NEW Content Creation Lab. Here, you’ll get done-for-you content marketing that’ll make it exponentially easier to publish your blogs, send your newsletters, and schedule some posts. You’ll also get access to me and other publishers (hello collab opportunities), a calendar so you never forget those sneaky small marketing opportunities, and of course, a detailed framework with exercises you can do quarterly to 10x your writing speed.
I cannot wait to share this with you!!
Forward this to your business buddies who could use extra support in tackling the writing aspects of their business. We’re all in this wild, wild-west world of entrepreneurship together (even when it feels like we’re drowning in the to-do list alone).
~ Kimberly