Every year around this time, I see a piece of advice floating around social media.
Black Friday is when I start getting emails from companies I didn’t even know I’d signed up for their list—#UNSUBSCRIBE.
It’s akin to the same advice that people give to Facebook friends:
Want to clean your friends list on Facebook? Look at who has a birthday every day, and if you don’t know them, #UNFRIEND them!
While neither advice is inherently wrong, it is a nice ‘lil warning sign for us as marketers.
If you only show up when you need to spark sales, don’t be surprised when you don’t sell.
There’s a saying that marketers ruin everything.
Newsletters? Ruined with spam.
Social media? Ruined with ads.
Flyers? Ruined with litter.
While there’s a lot of truth to all of this, there’s an equally important opportunity baked into marketing. It’s called being human.
Entrepreneurs, solopreneurs, and mom-and-pop businesses have a unique opportunity to rise above the noise every year around this time by simply showing their personal side.
And yet, this opportunity is rarely tapped because we’re all overworked, overtired, and overwhelmed. It’s hard to consistently and prolifically show up when you’re exhausted from creating, managing operations, and staying afloat in your business.
Even more difficult? Finding the right resources to help you with your marketing when operating on a shoestring budget.
That’s why, for this Black Friday, I’m offering 50% off the Content Club:
Join me inside the Content Club for half off and get done-with-you content strategy using the coupon code CLUB50 at checkout.
This offer is ideal for the solopreneur struggling to get the attention their business deserves because they’re drowning in a never-ending to-do list and cannot think about adding one more thing to their day.
This offer is for the entrepreneur who has a brilliant idea but doesn’t know how to get it in front of the people who need it.
This offer is perfect for the small shop ready to sell but doesn’t want to feel sleazy in the process or put out the type of content that drives unfollows and unsubscribes when their birthday or Black Friday comes around.
If that’s you, lock in a lifetime of half-off either a monthly or annual membership inside the Content Club, and you’ll get:
A content strategy to help you know the best stories to share that’ll make your brand feel more human (i.e. the type of content that you can’t ruin with marketing)
Weekly templates and prompts, so you can erase half of your to-do list of trying to create an editorial calendar and know what to say (these go WAY beyond what AI will offer)
A community of other creators to collaborate with for growth, ideas, support, and fun.
Monthly sprints to keep you taking action
Quarterly asynchronous content planning sprints give you enough space to plan on your schedule but not so much space that the planning never happens
Me — a 13+ year copywriter — in your back pocket to review your emails, posts, and web pages to boost conversions
Paying for this individually would cost you well over $1,000 each month, but with this Black Friday deal, you can lock in a monthly price of $23.50 or an annual price of $235 when you join the Content Club using code CLUB50!
* This offer is ONLY good through Saturday, November 30, and there are a limited number of coupon codes available.
Consistent, personable content infused with stories and human flare will help you avoid the unsubscribe fest that’s coming this weekend, and that’s exactly what I help you deliver to your audience in half the time when you join the Content Club.
Can I help you build your list, get people excited to hear from you, and ultimately help you sell?