The Power of 100 for Business Growth

Certain things in life are easy to commit to:

In other words, if it’s comfortable and cozy, I’m COMMITTED! No questions asked. 

But living this non-traditional career life, I’ve found that there are often more things that are harder to commit to on a regular basis. Things that 9 to 5ers often don’t struggle with as much:

In living this Roadpreneurial lifestyle, I’ve caught myself, more times than I should admit, getting sucked in by shiny objects. If it looks comfortable and cozy, especially when it comes to fun new platforms to try or exciting new ways of spurring business, I give it a go. It’s both my superpower and kryptonite.

While I’m all for experimenting, failing forward, and doing it messy, I’ve also found that committing to a THING — a platform, a marketing strategy, or a product — is equally important. And to hold my feet to the campfire and commit in a way that feels warm and gooey inside without letting me jet into the rig for warmth, I’ve committed to the power of 100.

Without question, this strategy has changed how I make decisions, where I show up, and altered the trajectory of my business growth. 

The power of 100 is a relatively simple concept on the surface. 

Commit to doing 100 reps.

That’s it. 

You might be thinking, what kind of business advice is this, Kimberly?! And I don’t blame you. At first, it doesn’t seem all that eye-opening. Anyone can commit to doing something 100 times, yet… few people do.

Here are a few specific places I want you to think through committing to 100; through that, you’ll start to see what the power of 100 really can do. 

There are a myriad of places you can show up in this world. Podcasts, blogs, newsletters, YouTube, Twitter, Facebook, Facebook Groups, Instagram, Pinterest, X, LinkedIn…YEESH!

While each of those places holds unique value, trying to show up on all of them is a recipe for disaster and burnout. Getting to 100 reps on any of those platforms while trying to approach all of them at once just won’t happen (or it won’t happen well). 

The magic lies in choosing one or two to commit 100 to first. 

Which core content platform will you commit to doing 100 times before moving to more?

I tried podcasting for Roadpreneur and for Cruisin’ + Campfires. Neither stuck past 14 episodes. That’s because the work it took to plan ahead was just too much for me. I like to offer in-the-moment, off-the-cuff advice. Getting out too far ahead felt like I wasn’t being my authentic self. So much can change when you schedule it. 

YouTube was out, too, because video editing is just not my jam. It felt too much like moving through molasses every time I went to try my hand at the video editing software. 

Writing, though? It’s fast for me. It’s easy. There’s excitement in sharing what’s working for me, what I’ve been up to, and where others can go. And, I can edit it. Even in our bestselling book, we’ve made edits after it published (the beauty of print-on-demand for authors!). 

With writing decided on, I looked at where I’d write. Where could I commit to showing up 100 times? 

I tried traditional email newsletters, but they felt like they lost their luster after hitting send. Where did that content live? I tried blogging, but I felt like it was harder to get seen. I relied too much on the everchanging Google algorithms to rank. Still, I saw the value in the intimacy of the inbox and the algorithm on Google.

Decision made! I committed to SubStack, an email and blogging platform in one. And with that, the decision and commitment was made. 

Commitment #1: I will publish at least 100 posts here on SubStack and analyze the growth as I go.

Long-form content is great, but short-form is equally important. People need those regular reminders of your value, glitz, and glamour in one photo, text post, or reel (only 5-seconds or less, please). 

Goodness, that’s hard. And it’s hard to keep up with. Where do you post? How do you continuously grab people’s attention when you’re not an attention-seeking person in the real world? How do you show up with short form and not burn out?

Harder yet, all of the platforms keep changing their strategies. Reels are IT! Now they’re not anymore. Wait, they’re back! Facebook is out! Now it’s back! 

Where. Do. You. GO?!

You can choose one platform to play on when you practice the commit to 100 strategy. This works well because you know you don’t have to live there forever. You can show up for 100 reps, see if you like it, see what you hate about it, and then move on if it’s not bringing you results.

I love this approach because even though you’re committing, you’re not committing for-ev-er. Instead, you’re committing to try something with a solid effort as an experiment—such a different mindset than putting all your marketing eggs in one basket. 

When I looked around recently, I realized that I wasn’t committing anywhere. I was in analysis paralysis. So I’ve shifted, and here’s where I’ve landed and am committing for short-form content. 

Commitment #2: I consolidated my Instagram and Facebook accounts. Check out the 9-grid post I did on the Roadpreneur Instagram. My co-authors and I did the same 9-grid strategy for the Discovering Something Greater account (the one I was co-managing for the book we wrote). Just before posting that 9-grid on Roadpreneur, I quietly adjusted my personal account (the one everyone’s been tagging since becoming a best-selling author, *toot, toot*). In doing so, I’ve committed to building my personal brand instead of feeling scattered across all different accounts. I slashed the number of places I need to show up with short-form content in half to only two — my personal Instagram and the Instagram for Cruisin’ + Campfires. I’ll commit to 100 new posts with this consolidated strategy and see how it goes.

In addition, I’m committing to 100 Pins on Pinterest. Pinterest is short-form content that leads to long-form content. It lives longer than on platforms like X or in Facebook groups, so it feels like the best place to devote more time and attention. 

There’s no better way to grow than by growing your network. I firmly believe this to be true. 

Inside Roadpreneur School, I taught the power of curating a list of 100 reachouts. That’s 100 people who you could work with, collaborate with, or get visibility with (podcast hosts, blogs, journalists, etc.). 

This strategy has worked so well for me over the years that I’m committing to it again and again. 

Commitment #3: I’ll make another new list of a fresh 100 people to network with for 2024. These lists of 100 will include:

What are you committing 100 to as we strategize for 2024? 

I’m putting together some commit 100 challenges for us. Paid subscribers will get those as part of their subscription, but they’ll be available for individual purchase too (at a higher price)! If you’d like to snag yours to commit to 100 reps, consider upgrading to paid to get yours when they’re released next month.