I keep hearing about these new AI tools hitting the market, and boy do they sound good — especially if you’re busy hustling.
Everyday I’m hustling, doo doo doo, doo.
It feels like we’re back to the start of the iPhone with the same tired mantra, except instead of apps, we’re talking AI.
Need a newsletter idea? There’s an AI tool for that.
Need a writer to put together that post? There’s an AI tool for that.
Need to create a bunch of social media posts fast? There’s an AI tool for that.
At first glance, this looks awesome. AI can make your content marketing 10x faster, so you can hustle less and work on your thing more. It will free your time up so you can kick your feet up and rake in the dough while you camp.
While this sounds good in theory, there’s just one problem:
Since when did we become okay with taking people out of business?
Since when did we, as entrepreneurs, decide our people wanted to work with bot-created content instead of another human who uniquely understands us?
Since when was it deemed that we, the creators and creatives, are replaceable?
Since when did we think it was okay to lean on content generated by and for the masses instead of one-on-one conversations and relationships?
Since when did we decide that bots are the way?
Before you hit me over the head and say, “Get with the times, Kimberly,” hear me out.
The question isn’t if there’s a spot for AI. The question is how big of a spot should we be giving AI?
I’m not anti-AI. In fact, I use certain AI tools and love them.
Grammarly, for example, is an AI tool that helps me edit faster. That’s an affiliate link because I’m actually on their platform, and have been for years. Grammarly corrects tiny errors that can take forever to spot and that can make you feel embarrassed when you miss them. I use this daily for all my client and content creation work to move faster and more confidently.
I’ve looked into AI tools to help me manage my to-do list and schedule my time every day, like Motion because I can get scatterbrained at times, and in those moments, I do well when someone tells me what to do.
I love how certain social media planners use AI to determine when to post your content if you’re scheduling in advance. Truthfully, I’ve yet to settle into one social media content scheduling system and would rather just post it myself. I’m in the dark ages on this one, but I'm not opposed to seeing the light when I find one I’ll use and love.
The problem with giving something as intimate, personal, and critical as content creation to AI is that it turns one of your warmest touchpoints into cold-sounding content that makes you look like everyone else on the market.
When you can’t stand out, you can’t win.
When you’re not memorable, you’re at risk for getting lost in the crowd.
When you sound like everyone else in the room, you’re no longer the person people sprint to find so that they can pay you to get between your ears and get your unique attention.
And yet, saving time is so damn desireable.
As a busy mom myself, I get it. That’s why I advocate for tapping into frameworks, prompts, and templates each week to take the overwhelm out of what to send to nurture your audience.
That desire for faster creation without stripping the words of the person behind the screen is why I created The Content Club. Every week you get what you need to personalize your content and write faster — a newsletter template that can be repurposed into a blog, podcast, or vlog, plus 7 social media prompts for faster, easier posting.
It’s a human brain you can put to work as fast as AI in your business.
PLUS, we get together quarterly to calendar your content together so you have an even better idea of how to use these templates to lay a longer runway.
AND there’s a private community for you to lean on between Zoom calls for feedback on your content, mindset shifts, and, well, life.
AND we get together quarterly for sprints to stay in momentum (because AI can’t give you a loving energy boost).
Speaking of those sprints, I just wrapped up a free one to give a sample of what’s to come inside the group, and prizes were on the line! All three winners won a shout-out in my newsletter because all three winners showed up and took action! Check out these awesome creators, subscribe if their content is relevant to you, and join them, plus others who are doing really cool work with their words, inside The Content Club (formerly Content Creation Lab).
Meet Kimberly Swedberg: Daddyman Diaries
Kimberly would be honored to walk with you on your grief journey. Daddyman Diaries is an online community created to support people who are grieving. Her mission is to provide support and encouragement through creativity, reading, baking, and crafting. You are not alone in your journey. Want to learn more? Subscribe to her newsletter and follow her on Instagram.
Meet Penny Rose: Penny In Your Pocket
Penny is a tax strategist for creators and the mamapreneur moneypro who helps moms build a financial legacy for their families. Sign up for her newsletter, Penny in Your Pocket, to get strategies for how to manage your finances better as a parent and creative entrepreneur and follow her on Instagram.
Meet Sarah Clark: Better Health With Sarah
As a non-toxic living consultant, Sarah helps people ditch the overwhelm in reducing toxins in their homes, personal care products and food. She offers 1:1 consultations and workshops to help her audience take steps to live a more non-toxic life. Check out her website or follow her on Instagram.