Inspiration to use your voice, share your story, and move with confidence in this world of entrepreneurship. This newsletter is lovingly crafted by Kimberly Crossland, a bestselling author who has championed a freedom-filled lifestyle since before it was trending on Instagram.
Idea Spark: How can you get more attention without burning yourself to a crisp constantly creating content?
You know what’s causing a lot of people to tap the hell out of this whole marketing game? Trying to save the world.
Without realizing it, you’ve probably taken on some world domination strategies in your life too all because some psychopath on Instagram told you that’s what you needed to do to get attention these days:
Pursue your passion because life’s too short to do anything you don’t love
Write your book in less than 30 days
Capture an audience of at least 5,000 so you can grace bigger stages and stand out
Send more emails
Push your limits
Workout six days a week
Feed your family healthy meals 21 days a week PLUS snacks in between
Keep the house clean
And just live the life of your dreams BECAUSE YOU’LL NEVER BE HAPPY DOING SOMETHING BORING.
All the pressure, right? Unclench that jaw. Drop your shoulders. Catch your breath. World domination isn’t required to succeed, despite what everyone tells you in some of these wild Instagram influencer posts that paint a false sense of reality.
The cost of admission to success these days isn’t your happiness. Nor is it your extreme efforts to be all things to all people. It’s simply you.
Somewhere along the way, amidst all the noise online, we got off track. By sucking in all the newsfeeds, we somehow decided that we could tackle yet another little piece of the digital pie alone. I know I’ve certainly done this, and it caused me massive burnout.
Without overthinking anything, I lept forward to build up a dream life without boundaries.
I could be LIMITLESS!
I could help others and share ideas abundantly without setting boundaries around what’s possible!
I could be all things to all people, all the time, from just the glass rectangle in the palm of my hand because these days, we get to work anywhere!
The problem? I wasn’t defining success correctly. If you’re feeling the heaviness of burnout, you might be putting a domination spin on the definition of success, too.
After taking eight months off to recalibrate, here’s what I found — and wow, is it freeing!
Success doesn’t require you to bribe the world with a picnic table-length charcuterie board of ideas you could help with. Success only requires being so average that you stand out as an original in a sea of outlandish ideas.
What if we didn’t have to bribe people to follow us, like us, fall in love with us, refer us, and buy from us with things like:
Crazy dancing on Instagram Reels
A blog, vlog, AND podcast because everyone consumes content differently and you have to meet them where they’re at
A thousand emails a week to keep our buyer’s attention
Bribes to get people to join your email list
A new offer every few months, so you don’t get boring
A new book every year so you stay relevant
A new take on every new idea so you can be ahead of the curve
Exhausting.
Burnout inducing.
And these days, it is too noisy to work because everyone has reached their tipping point on what they can and want to consume.
Instead of trying to take on the world and do it all, what if you could be the bribe instead?
What if your story alone was enough to bribe others your way?
And what if that story didn’t have to be full of world Nick Wallenda-style stunts that cause you to literally put your life on the line as you tightrope your way across the Grand Canyon, where one wrong fall could cause you to fall into an abyss (a beautiful abyss, no doubt, but still… an abyss)?
I chose the Slackline instead.
You’re more interesting than you think. Those tiny lived experiences are what get people to relate to you on a friendship level, making you a natural magnet for others who want what you can offer and won’t suck you dry of all the rest.
Your story is the bribe because it’s real…
… and couldn’t the digital marketing world use more of that refreshing sweet tea to sip on instead of the burnout-laced Kool-aid we’ve been slowly getting served up for years?
I vote yes.
Here’s to avoiding burnout by having permission to be ourselves (ahhhhh),
~ Kimberly