A New Newsletter Every Week?

Look, I’ve never been great at being cold. I shiver. I tense up my shoulders in a way that makes acupuncturists smile because they just know I’ll be looking for relief soon. And, I dress in more layers than are necessary.

For years during winter, I shivered my way under the sheets, curled up with a millet-infused bag I’d just heated in the microwave (I call it my cozy), and pretended I was riding a bike underneath the sheets to warm up the area where my feet went. Friction, baby!

Well, as much work as that was to get to sleep each night, I’ve changed.

A friend told me about how wearing socks can improve your sleep. I resisted (because isn’t that what we all do when we know we need to change?) until recently, when I couldn’t fall asleep because my toes felt frosty under three blankets. Out of bed, I grabbed my aloe socks, threw them over my feet, and then crawled back under the warm covers. Within minutes, I was asleep. 

Life. Changing.

What does this have to do with writing newsletters? A lot, actually.

Maybe you’re on the verge of a massive shift in your life, as I experienced with those thick aloe socks, and are looking for a way to share your experiences with other people. (Doesn’t everyone need to know about the power of warmth at night?!)

Or maybe you underestimate your ability to come up with new ideas because your life feels too routine, ordinary, or plain. You want to be interesting, but instead, you feel like you’re just sharing the same old same old every week without anything changing.

The same way I changed from finding a new way to sleep — perhaps the most human thing to do — is how you can write a new newsletter every week. 

Here’s how to get started:

Start a story stockpile to document the smallest and most seemingly inconsequential things that happen to you daily. These things can be your morning routine, your nightly routine (like I shared), what you eat for lunch, how you meal plan, or what you listen to when you drive alone. 

Start a story stockpile with the bigger moments in your life, like the embarrassing moments, the challenges you’ve faced, the challenges you’ve taken on, the lifestyle choices you’ve made, and the guilty pleasures that have altered your daily routine.

Start a story stockpile with the surprises and delights that have made you smile, the moments that have made you cry happy tears, the times you’ve danced in the kitchen, the songs you’ve belted from your lungs when no one was listening, or the treats you sneak when your family isn’t home.

Start stockpiling those little moments that equate to a life well-lived.

Next, look at the story of your brand. What are your core pillars? I don’t mean the product or services you sell. I mean the core transformations you promise when someone buys from you and the topics you’re known for. 

Perhaps it’s the ability to do your makeup under 5 minutes a day without looking like you let your 5-year-old self loose with some lipstick.

Perhaps it’s the ability to travel and see the world.

Perhaps it’s the ability to finally sleep better at night because you’re not stressed about where you’ll make money, how you’ll track that money, and what you need to give back to the government.

Think about your offers' emotional and logical side so you are clear on the transformation you’re selling.

When you write each week, combine a story from your stockpile with a takeaway that your audience wants to achieve when signing up for your list.

Pairing these life moments together with the life transformations you offer allows you to do three things almost effortlessly:

I gotchu. 

Inside the Content Club, I walk you through which stories to find and how to link them to your brand’s core pillars with new templates and guidance each week. Plus, if you ever get stuck, you have a community of support from other creators and me to review your content and help you feel crazy good about sending it out into the world. I also help you stay in action with monthly micro content challenges and quarterly content planning sprints.

And to make this a no-brainer, hell yes, decision for you, I’m opening the doors to the Content Club for only $7 for your first month (and only $47/month after that, which is still an absolute steal if you consider that it would cost almost $1,000 per month to hire someone to do this for you). 

I hope you’re feeling as ready as I was when I pulled on those aloe socks for the first night because, baby, it’s getting cold outside, but it always stays hot in the inbox (cheesy line to close out this email for the win). 

~ Kimberly